An e-mail preference service is about to be trialled by the American DMA, the template for which, if successful, will be made available to its European counterparts. Says the DMA USA: 'It will be up to them to decide whether to make use of it; some countries have already expressed great interest.'
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.