Although infamous US shock jock Howard Stern will today (December 9) celebrate his long-awaited debut on Sirius Satellite Radio by uttering his first foul word via space, his new employer has already awarded him around $220 million (€181m; £125m) in company stock.
The golden hello is part of Stern's $500m, five year deal with Sirius, which has met agreed targets for gaining new subscribers.
America's number two satellite radio broadcaster, with its 120 commercial-free stations, announced it had hit the 3.3 million subscriber mark at the end of 2005 [WAMN: 29-Dec-2005].
And hopes are high that slack-mouthed Stern will help the company close the gap on larger rival, XM Satellite Radio.
The latter has revealed its subscriber numbers have reached six million.
Data sourced from USA Today Online; additional content by WARC staff