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US Radio Advertising Continues Recovery

News, 18 September 2003


US radio advertising continued its recovery in July, according to new figures from the Radio Advertising Bureau.

The medium’s ad revenues rose 3% year-on-year, thanks to a 12% surge in national advertising. Ad income at local stations, however, remained flat.

For the first seven months of the year, radio ad revenues rose 3% compared with the same period in 2002, with an 8% national climb and 1% local.

According to RAB president Gary Fries, “All indications point toward steady growth throughout the remainder of the year.” Fries believes radio advertising will rise a total of 5% over the course of 2003.

Data sourced from: MediaWeek.com (US); additional content by WARC staff