US radio advertising continued its recovery in July, according to new figures from the Radio Advertising Bureau.
The medium’s ad revenues rose 3% year-on-year, thanks to a 12% surge in national advertising. Ad income at local stations, however, remained flat.
For the first seven months of the year, radio ad revenues rose 3% compared with the same period in 2002, with an 8% national climb and 1% local.
According to RAB president Gary Fries, “All indications point toward steady growth throughout the remainder of the year.” Fries believes radio advertising will rise a total of 5% over the course of 2003.
Data sourced from: MediaWeek.com (US); additional content by WARC staff