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US Radio Ad Revenue Down Again

News, 16 January 2002


American radio ad revenue fell yet again in November, according to the latest figures from the Radio Advertising Bureau, and has now dropped every month since February 2001.

Total sales fell 10% for the month, steeper than October’s 8%. Local revenue slid 7%, compared with 6% in October, while national sales tumbled 19%, faster than the 15% the month before.

News source: AdAge.com