NEW YORK: Magazine revenues in the US experienced a flat 2006 in the wake of an equally horizontal 2005 - but publishers remain hopeful that next year will see something of a renaissance.
Dennis Publishing's Maxim's January 2007 issue is expected to see a 10% gain over the same period in 2006, while February looks headed for a 25% gain.
Conde Nast Publications' Jane, which is down 20% for the year, has closed a February issue up 38% and anticipates a March increase well above 10%.
Luxury titles dependent on watch or jewlery advertising performed well in 2006. American Express Publishing expanded fashion pages by 9% and jewelry by 9%.
Nina Lawrence, vp-publisher at Conde's W is confident 2007's first quarter will beat 2006's, saying: "The rich are getting richer and there are more of them."
Data sourced from AdAge.com; additional content by WARC staff