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US Magazine Advertising Continues Upward Curve

News, 10 December 2004

The Publishers Information Bureau in New York reported Thursday that America's magazine industry maintained recovery mode in November, recording its seventh consecutive month of advertising growth.

Year-on-year, advertising pages rose 3.8% during the month, following on from 8.4% in October and 8.5% in September. Averaged over the eleven months to November, growth was 3.1%.

By category, the biggest contributor to collective November revenues was automotive, rising 27.3%. At the other end of the scale, technology ad pages dived 12.1%. Overall, however, ad pages were up in seven of the twelve major categories.

Data sourced from New York Times; additional content by WARC staff