Local television stations stateside can expect a modest rise in adspend next year before a full-blown recovery, according to new forecasts from the head of the Television Bureau of Advertising.
The Bureau’s president Chris Rohrs is predicting a year-on-year increase in local spot advertising of between 1% and 3% in 2003, then a jump of 7%–9% in 2004.
Explaining his optimism, Rohrs cited “the resiliency of the American economy in general and the television broadcasting industry in particular.”
The Bureau recently reported 3.5% growth in local TV ad revenues over the first half of 2002 [WAMN: 02-Aug-02].
Data sourced from: New York Times; additional content by WARC staff