Holiday-happy Americans spent twelve point six billion dollars (€12.09bn; £7.85bn) on cyber-shopping during the holiday period, November 1 through December 20 – an increase of almost 30% on the same period in 2001.
Heading the goldrush was online travel, up 51% to $4.1 billion, while non-travel sales at $8.5bn topped last year by 23%.
Within the various product categories, computer hardware led the field with sales of $1.6bn – albeit a marginal decrease of 1% on 2001. Apparel and accessories was the second largest category with $1.5 billion in sales (+31%), while consumer electronics soared 21% to reach $1bn.
The fastest growing category, however, was home and garden, up 78% to scoop $555m. Other fast growth sectors were furniture and appliances (+75% to $171m) and toys, which increased 61% to $396m.
The data was collated by comScore which monitored the actual buying activity of over 1.5 million internet users spread across 50,000 online retailers.
Data sourced from: AdWeek.com; additional content by WARC staff