In another promising sign for America’s ad sector, financial services companies have boosted their advertising activity in the last three months, according to a study of spot TV sales by UBS Warburg.

Spend by such firms jumped 32% in the first quarter, the sharpest rise of any of the ten leading advertiser categories in the report. The figures have wider significance because financial services adspend tends to be one of the first sectors to improve in a recovery.

In the last two months, campaigns have been launched by a host of finance companies, including American Express, Ameritrade, E-Trade Financial, TD Waterhouse, Amica Insurance, Morgan Stanley, Putnam Investments and the New York Stock Exchange.

Data sourced from:; additional content by WARC staff