The US magazine industry now seems on the road to Wellville following the eleven-month decline in advertising pages that ended in May, reports the Publishers Information Bureau in New York.

Ad pages rose 3.1% year-on-year in July, building on increases of 4.8% in May and 3.1% in June. For the seven months January-July, the overall gain is 0.8% compared with the same period in 2003.

The July data shows ad pages increasing in five of twelve major categories -- the highest leap (35.7%) being in the media and advertising sector. At the other end of the scale, toiletries and cosmetics languished with a score of minus 15.6%.

Data sourced from: New York Times; additional content by WARC staff