NEW YORK - The US Direct Marketing Association will cease accepting new registrants to its telephone preference service by November.

The TPS is now largely obsolete following the introduction of the Federal Trade Commission's do-not-call registry in June 2003. The DMA established its voluntary list in 1985 as a way for consumers to indicate they did not want to be called by direct marketers, promoting it as an alternative to government regulation.

With the FTC service in place for more than three years, Pat Kachura, DMA svp, says the TPS is "confusing and duplicative" and creates an unnecessary expense for association members.