Media magnate John C Malone has waded into the brouhaha surrounding Cablevision System's struggling US satellite service Voom.

Malone, ceo of global cable colossus Liberty Media International, was recently appointed to the Cablevision board at the behest of chairman Charles Dolan, but is doubtful the high definition satellite service can succeed. The US satellite TV market is dominated by Rupert Murdoch's DirecTV and Echostar's DISH network.

Dolan is involved in a feud with Cablevision ceo - his son James. Dolan junior believes the company should pull the plug on Voom; dad wants to inject more money in hopes of keeping it alive.

Malone says he joined the board - and Dolan senior, his friend of many years standing - because "it seemed like I might be helpful in terms of settling things down for him."

However, rather than bolstering Dolan's hopes, Malone opines that Voom may be close to its last gasp, commenting: "I believe that the window is closing for them."

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Data sourced from Reuters (UK); additional content by WARC staff