New figures from TNS Media Intelligence/CMR show a healthy start to 2003 for the US ad market.
Spend totalled $28.4 billion (€24.1bn; £17.0bn) over the three months, up 4.9% from Q1 2002. Broadcast adspend rose 2.8% to $14.7bn, while total print outlay jumped 6.7% to $11.6bn.
Fourteen of CMR’s 16 measured media enjoyed growth. Spanish-language network television posted the biggest gain (19.5%), with six other media – consumer magazines, local magazines, cable TV, internet, national spot radio and syndication – recording double-digit percentage rises.
“The first quarter results are a continuation of the growth we’ve seen in the industry since the second half of 2002,” declared Steven Fredericks, president/ceo of the ad-tracking firm. “Despite cautious market expectations of the impact of the Iraq war, we are off to a very good start for 2003.”
• Separately, the Publishers Information Bureau reported a rise in magazine ad pages for May.
Pages rose 2.3% year-on-year last month, making up for April’s 2.3% decline. Over the first five months of the year, ad pages were up 2.9%.
Data sourced from: multiple sources; additional content by WARC staff