Showing a clean pair of heels to last year’s advertising slump, the US ad industry bounced back over the first nine months of 2002 to notch a year-on-year increase of 3.8%, reports Nielsen Monitor Plus in New York.
Total spend over the three quarters rose to $69.3 billion (€69.94bn; £44.31bn) versus $66.7bn in the year earlier period, propelled by a rush of extra dollars in eight of the eleven media categories measured.
The most buoyant category was local newspapers, up 9.5%, trailed by network TV with +7.9% and network radio (+7.3%). Still bumping along the bottom , however, were national newspapers, down 9.3%; while nationally syndicated television programs lost 8.7% and the internet languished in the red by just 1%.
The report confirms the upward trend reported last week by CMR [WAMN: 20-Nov-02-02].
Data sourced from: New York Times; additional content by WARC staff