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UNILEVER REVIEWS $40M MEDIA BUSINESS

News, 25 October 2000


The nation’s largest advertiser, Unilever Thai Holdings, has announced a review of its media account, estimated worth $40 million.

Among the competing shops are CIA MediaNetwork, WPP’s Mindshare, Optimedia (Publicis Groupe), and Universal McCann. It is unclear from the source report whether incumbent Initiative Media Worldwide is included in the review.

The result will be announced early in 2001.

News source: Advertising Age - Daily Deadline