The European Union’s standing committee for foodstuffs has given the green light for Unilever to market its cholesterol-lowering margarine across Europe.
The approval follows two years of tests and lobbying by the consumer goods giant. The European Commission must also rubberstamp the decision.
Branded Flora pro.activ in the UK and Becel pro.activ elsewhere in Europe, Unilever's ‘functional food’ product was approved for consumer consumption following a favourable assessment by a scientific committee in April. It is already marketed in Switzerland, a non-EU state, and received approval from the US Food and Drug Administration last year. It is also sold in Australia, New Zealand and Brazil.
News source: Wall Street Journal