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UN&M IN STRATEGIC REBRANDING

News, 24 October 2000


Reflecting the disposal earlier this year of its TV assets to Granada Media, and the current auction of its national newspapers unit Express Newspapers, United News & Media has changed its name to United Business Media.

Onlookers believe the rebranding is intended to underscore the group’s commitment to its business publishing activities, among them CMP trade magazines and press release distributor PR Newswire.

News Source: CampaignLive (UK)