The International Advertising Festival in Cannes yesterday saw Britain and Brazil scoop the festival’s main awards for print media.
Lowe Lintas London, part of Interpublic’s global agency network, gained the press and poster advertising Grand Prix for its Stella Artois lager campaign. British shops collared a further eight Gold Lions from a record 9,040 entries. Brazil and France each won five Golds, followed by Spain with four and the United States with two.
David Lubars, president and creative director of leading US shop Fallon Worldwide, attributed the US’s poor showing to the dominance of television in North America: “Press and poster has become a bit of a lost art in the United States and we are not as smart as some of the other countries," he said.
Dot.com advertising across the board was deemed disappointing: “It was all the same, staid stuff", opined one of the judges. "Everybody is now a dotcom. You have to do something special to really stand out," said another.
Surprisingly, the US also lagged in the online advertising awards. Despite the nation's global dominance of the sector, American agencies failed to secure top slots in the Cyber Lions where niche companies scooped the major awards. Framfab of Copenhagen won the website Grand Prix for Nike's soccer brand, while Brazil's Agenciaclick took the Grand Prix for best banner ad. In all, Brazil won eight Cyber Gold Lions, ahead of the United States with six. Britain and South Africa each won three and Germany two.
Media awards will announced tomorrow with the premier TV and film Lions unveiled on Saturday.
News Source: CampaignLive (UK)