The offspring of the union between the UK's two largest radio groups, GWR and Capital, will be named GCap Media. The new company will command around 40% of the national radio advertising market.
The name is expected to be approved by shareholders prior to completion of the £711 million ($1.36bn, €1.02bn) deal in May. The design branding has been created by Capital's inhouse team.
Says GWR executive chairman Ralph Bernard: "The name GCap Media retains elements of both the Capital Radio and GWR brands and reflects the important contribution both businesses will make to the merged group.
"This is a pivotal time for commercial radio as advances in digital technology open up new opportunities and GCap Media will have greater scale and financial resources to take full advantage."
Data sourced from mad.co.uk; additional content by WARC staff