The head of the UK's TV viewing measurement body has outlined a consultation process on future developments in an increasingly complex TV marketplace.
Bjarne Thelin told a Broadcaster's Audience Research Board (BARB) conference that his organisation was committed to delivering "as comprehensive a measure as possible of TV viewing and to continue to provide the UK market with . . . gold-standard service".
To do so, however, BARB, which was set up in 1981 by the major UK broadcasters, needs the views of its stakeholders on all areas including:
Conclusions from the consultation process are likely to be available in the first quarter of next year.
Data sourced from mrweb.com; additional content by WARC staff