The circulation of British tabloid The Mirror is at its lowest for 70 years, according to new figures from the Audit Bureau of Circulations.
The Mirror’s daily sales tumbled below the two-million mark to 1,997,846 in March, down 2.17% from February and 5.6% from March 2002.
Although the title has been slowly losing readers for many months, the scale of the latest decline has been blamed by analysts on its unremittingly anti-war stance as public opposition to the conflict has softened. In contrast, The Sun, its gung-ho pro-war rival, saw sales rise 0.14% compared with February to 3,521,248.
However, analysts’ views about the impact on circulation of the media’s support – or lack of it – for the war on Iraq are unsupported guesswork. The largely neutral Financial Times enjoyed a strong month, rising 4.69% on February to 472,969, while anti-war broadsheets The Guardian and The Independent rose 0.82% and 0.62% respectively. There were falls at pro-war duo The Times (-2.3%) and the Daily Telegraph (-0.14%).
Data sourced from: mad.co.uk; additional content by WARC staff