British digital terrestrial TV platform Freeview is expected to notch its two-millionth home ahead of its first anniversary next month.

Take-up of the service – which offers viewers a range of free-to-air digital channels once they have paid around £79 ($130.65; €113.86) for a set-top box – has maintained its brisk early pace. Around 100,000 new households sign up to Freeview every month.

“It has gone better than anyone, myself included, predicted,” beamed Andy Duncan, marketing and communications director at the BBC (Freeview’s principal backer).

The platform is thought to have reached its millionth home in the fastest time ever for a consumer technology – though it did have a head start. Freeview can be accessed via the set-top boxes of failed pay-TV service ITV Digital – several hundred thousand of which are still in circulation.

Latest estimates are that 4m homes will access the platform by the end of 2004, opening up new opportunities for advertising-funded channels.

Data sourced from: Times Online (UK); additional content by WARC staff