LONDON: The trio of UK broadcasters underwriting online video-on-demand service Project Kangaroo, plan a test launch to a limited number of users in little more than two months time – despite the fact that the venture is under investigation by the nation's Competition Commission.
Moreover, the timing of the trial is significant, given that it is in mid-January that the trio (the BBC, ITV and Channel 4) expect the regulator to publish its decision. [Although The Guardian, this story's source, sets the date as "later this month".]
In any event, Kangaroo will hop into alpha mode in December with the uploading of programming content. The beta phase commences early next year and will allow a limited number of users to access the service in strictly closed tests of usability and functionality.
Meantime Kangaroo is rudderless, its former ceo Ashley Highfield, having jumped ship in favour of a top job at Microsoft.
Despite which, says ITV Online and Project Kangaroo board member Ben McOwen Wilson: "As shareholders, we have [all] chosen to continue investing and developing the site so that if we get approval we can launch as soon as possible".
Data sourced from Guardian.co.uk; additional content by WARC staff