A lean year end for UK retailers has led to boomtime in TV advertising.
A report by the London office of media planning/buying network Starcom reveals commercials for food and household goods have driven TV revenues to a five year high.
The agency says retailers are "desperately trying to spend their way out of their Christmas blues" and predicts growth of around fourteen percent for the first quarter of 2005.
The rise may not be sustained through the year but Starcom analysts are still forecasting seven percent growth across the market.
Data sourced from Media Week (UK); additional content by WARC staff