LONDON: Britain still bestrides the global TV format production league, according to FremantleMedia, the content division of RTL Group, Europe's largest radio and television broadcaster.
But despite continuing to top the table for the first nine months of 2007, the UK's 33% slice of the global pie is declining as international rivals continue to gain share. In 2005 Britain's global share notched 50% and last year 43%.
Coming up fast on the rails are the USA and the Netherlands both of which increased global share this year to 21% each, mainly thanks to new game shows, a genre that has generated a 30% rise in the number of new shows across the world's main TV markets in the year to October 30.
A separate study by London-based TV consultancy Oliver & Ohlbaum Associates shows the value of the international formats market in Europe has increased by 20% annually since 2002, hitting €2.8 billion ($4.06bn; £2.05bn) in 2006.
The biggest new format of 2007 is Fox.com's US gameshow Are You Smarter Than a Fifth-Grader? This intellect-taxing confection has invaded twenty-two nations in just eight months, making it one of the fastest-ever global format roll-outs.
Data sourced from MediaGuardian.co.uk; additional content by WARC staff