UK media regulator Ofcom has published the results of detailed research to assess the extent of children's media literacy in Britain.
The watchdog defines media literacy as the ability to access, understand and create communications in a variety of contexts.
The audit focuses on the four main digital media platforms - digital television, digital radio, the internet and mobile phones. More than 1,500 children aged eight to 15 and their parents were interviewed for the research.
The key findings of the survey were:
Ofcom partner Tim Suter comments: "The report provides important insights into a generation whose media experiences, attitudes and preferences are markedly different from those of their parents. There are challenges and opportunities for all involved."
Data sourced from Ofcom; additional content by WARC staff