LONDON: Britain's Radio Advertising Bureau reports that digital technology has significantly increased the number of people listening to and interacting with radio, according to its latest research.
A survey of 550 radio listeners revealed that 59% of respondents listen to more radio if they have access to digital platforms such as DAB [Digital Audio Broadcast], the web, cellphones and digital TV.
The survey also found that 43% listen to the radio on their cellphones, 82% via digital TV and 35% through the internet.
There is widespread consumer satisfaction with the increased number of stations now on offer, with 89% agreeing there are now more stations directly suited to their interests.
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.