LONDON: The UK's Radio Advertising Bureau is offering a creative consultancy service for marketers unsure how to best craft their campaigns for the medium and to advise on revamping television commercials for the airwaves.

Says RAB planning director Mark Barber: "We are taking a proactive approach to the issue . . . and are confident that this fresh initiative will pay real dividends for brands and for radio."

He adds: "Long-term we hope this service will help increase the number of 'visual' ads that translate into truly effective radio campaigns."

Data sourced from Brand Republic (UK); additional content by WARC staff