LONDON: The UK's Radio Advertising Bureau has named Martina King as its new chairman. She was formerly managing director of Yahoo's European operation.

RAB operates within the RadioCentre organisation, the self-styled voice of British commercial broadcasters. King's task will be to help radio recover from a slide in advertising revenues during 2006.

She aired her enthusiasm (as well as mastery of voguish buzzwords): "Radio is flexible and ubiquitous, and has a fantastic future at the heart of digital convergence."

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