UK advertising expenditure has recorded its strongest growth for a year and a half, according to the Advertising Association's Quarterly Survey of Advertising Expenditure.
Adspend in measured media was £3,696 million ($6,634m; €5, 424m) in the second quarter of 2004 -- a year-on-year rise of 5.7%, or 4.2% in real terms after adjusting for inflation.
The AA's survey is researched and compiled by the World Advertising Research Center. It is available to AA members and non-members on annual subscription exclusively from warc.com/qsae
Data sourced from: World Advertising Research Center and Media Week (UK); additional content by WARC staff