LONDON: As online advertising revenues increase, UK newspapers are becoming more comfortable with offering free content on their websites, a survey by the capital's City University reveals.

The study says ads now total 90% of online revenue, although income from services and commercial partnerships is also growing.

It found The Guardian newspaper is experiencing up to 30% annual growth in this sector, while online services and partnerships contributed a third of the Daily and Sunday Telegraph titles' web profits. and are also moving towards free content and away from charging for news columnists and stories. The Times is also providing free access to its archive content.

Data sourced from Brand Republic (UK); additional content by WARC staff