LONDON: Five, the smallest of Britain's national TV broadcasters, saw the colour of its bottom line morph from red to black in 2007. The transformation  was wrought by "stringent" cost-cutting at its core analogue channel and additional ad revenues accruing from its two digital channels.

Five's numbers, published in the annual financial report of Bertelsmann-owned parent RTL Group, show pre-tax profits of €10m ($15,28m; £7.66m) last year, compared with a €1m loss in 2006.

EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization)  at flagship channel Five was up to €35m and Five's two digital siblings, Five Life and Five US, also upped EBITA by €3m.

Despite which ratings for Five's analogue channel continue to decline, with adult viewing share slipping to 5.3% from 5.9% in 2006. But aggregated viewing share across all three channels won 6.2% of all adult TV viewing, up from 6% in 2006.

Data sourced from BrandRepublic (UK); additional content by WARC staff