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UK Government Extends Planning, Strategy Agency Roster

News, 15 February 2006


COI Communications, the administrative interface between the British government and its roster of advertising and marketing agencies, has recruited seven new planning and strategy specialists.

Says COI head of media Jeremy Found: "The new roster gives us access to a wide range of agencies, from the largest through to specialist communications planning agencies, to suit the diverse range of government campaigns."

The incoming septet are Ingram, Manning Gottlieb OMD, Mediaedge:cia, Naked Communications, PHD, Starcom and ZenithOptimedia.

After Procter & Gamble and Unilever, COI is the nation's third largest advertisers, with monitored adspend in 2004 of £161.0 million ($280.75m; €235.8m).

Data sourced from mad.co.uk; additional content by WARC staff