LONDON: The administrative interface between the UK government and its roster of advertising and marketing agencies, COI Communications, today unveiled its 2006-07 annual report, revealing that taxpayer-funded advertising fell 12.1% during the Blair administration's final year.
In the year ended April 2006, the spendfest hit £154.6 million ($317.1m; €231.3m) compared with £135.9m in 2007. The decline is attributed to a switch of budgets from traditional media to new channels - especially digital.
However, the government remains Britain's third largest advertiser after Unilever and Procter and Gamble - which respectively spent £151.7m and £137.4m (per ACNielsen).
Comments ceo Alan Bishop: "Our figures show that government, like the private sector, is following audiences online as more and more people access information and services via the web."
For full information on the CoI data click here.
Data sourced from mad.co.uk; additional content by WARC staff