Premier Foods, the UK food manufacturer hit last October by a product contamination scandal, is looking to marketing as a way out of the woods.
One of its longstanding brands, Lea & Perrins Worcester Sauce, which capitalises on an image of traditional wholesomeness, was found to be contaminated by carcinogen-rich Sudan 1, a prohibited chemical used to colour petrol, oils, waxes, solvents and floor polish. It was discovered in a batch of product ingredient, chilli powder.
The company, whose other key brands include Branston Pickle and Typhoo Tea, is now seeking new marketing muscle in the shape of a general manager, marketing manager and brand manager. However, it is shy of linking the new appointments to the Sudan 1 scandal and declined to offer comment.
Data sourced from mad.co.uk; additional content by WARC staff