Latest results from UK radio audit body RAJAR (Radio Joint Audience Research) reveal a surge in the number of adults tuning in to digital radio stations – and a subsequent rise in commercial radio to 10% of all UK listening.
The figures reflect an all-time high for commercial radio as over 14 million adults (28.8%) now use TV to access radio stations, compared with less than half that in 2002.
Online listening is also proving popular, with 15% using the internet to tune in and 24.7% having visited a radio station's website.
Although disappointed at the loss of 200,000 listeners during Q2 2004 from London station 95.8 Capital FM, digital listening at national operator Capital Radio fared better outside the metropolis. Capital Disney now commands an audience of 153,000 listeners aged over four and 31,000 young-at-heart adults.
Media giant Emap's Smash Hits digital radio station also put in a strong performance, gaining 80,000 listeners since April to reach an audience of 725,000.
Success has not been restricted to the commercial stations – the BBC's digital radio stations such as 6 Music and 1Xtra have added to their listeners over the last three months.
Data sourced from: mad.co.uk; additional content by WARC staff