Commercial radio in the UK grew faster than its main rivals, TV and newspapers, last year.
The Advertising Association has released adspend figures for 2004 showing radio hitting £637.6 million ($1.2 billion, €929.9m), up 5.6% year-on-year. Television advertising grew by 5.4% and newspaper ads rose 4.3%.
Commercial radio's share of the total display ad market went up by 0.1% to 6.8%.
Says Michael O'Brien, operations director of the Radio Advertising Bureau: "2004 was a very challenging market so we are pleased to see commercial radio continuing to grow share across the twelve month period. Radio's ability to complement other media and increase campaign cost effectiveness is one of the major drivers of its long-term growth."
Data sourced from mad.co.uk; additional content by WARC staff