LONDON: The UK's liberalisation of betting laws, resulting in a license for the nation's first 'super casino', will also lift the ban on gambling ads. But strict regulations will be in place for casinos, betting shops, bookmakers and websites.

New guidelines specify that ads cannot encourage irresponsible gambling that could lead to financial or social harm, and must not be targeted at children or young people. They will be policed by the Advertising Standards Authority.

Comments Roger Wisbey, the secretary of the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice: "Although advertisers will enjoy more freedom to advertise their services across media, the public can be confident they will do so within a stringent framework that requires all ads to be prepared in a socially responsible manner."

Data sourced from; additional content by WARC staff