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UK Adspend Rises 4.6% In Third Quarter

News, 15 December 2004


Advertising expenditure in Britain totalled £3,610 million ($6,945m; €5,230m) in the third quarter of 2004. This represents a year-on-year increase of 4.6%, or a 3.3% rise in real terms (after adjusting for inflation and other factors).

The increase was revealed Tuesday in the Quarterly Survey of Advertising Expenditure published by the Advertising Association and researched by the World Advertising Research Center.

The media covered by the survey include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema and direct mail. The figures shown in the table below exclude expenditure on advertisement production, and on sponsorship and promotions, but include agency commission.

 

Q3 2004 adspend

Q3 2004 on Q3 2003 % change

 

£ m

current prices

constant prices1

National newspapers2

448

3.1

1.8

Regional newspapers

781

5.6

4.3

Consumer magazines3

193

1.5

0.3

Business magazines

301

4.3

3.0

Total press

1,722

4.3

3.0

 - of which display

883

3.1

1.9

 - of which classified

840

5.5

4.2

Television

930

5.7

4.4

Radio

135

3.0

1.7

Outdoor

214

7.3

6.0

Cinema

40

23.1

21.6

Direct mail

569

2.1

0.8

Total measured adspend4

3,610

4.6

3.3

Notes:

1Constant price adjusted for inflation via consumer prices index.

2Includes supplements.  

3Excludes supplements.

4Excludes directory and internet advertising.



All media produced positive year-on-year growth in the third quarter of 2004. The fastest growing medium over this period was cinema, which followed declines in the first two quarters with an increase of 23.1%. Outdoor & transport produced the next highest gain with a rise of 7.3% on the same period in 2003.

The Quarterly Survey of Advertising Expenditure is available on annual subscription exclusively from WARC.

Data sourced from the Advertising Association; additional content by WARC staff