Advertising expenditure in the United Kingdom grew by 1.8% in 2005 versus 2004, after adjusting for inflation.

In 2006 it is expected to further increase by 2.6%, according to the European Advertising and Media Forecast Databook published today (Monday) by WARC for Britain's Advertising Association.

The UK 2006 forecast increase is ahead both of the USA (2.2%) and the Eurozone (1.4%).

The media analysed in the Databook are newspapers, magazines, directories, television, radio, outdoor, cinema and the internet. The publication covers nineteen European countries, along with the USA, Canada and Japan and contains historic and forecast annual advertising expenditure figures covering the period 1996 - 2007.


(current US$bn)

(PPP US$bn)

2005/2004 %
(local currency, constant prices)

2006/2005 %
(local currency, constant prices

USA 167.9 167.9 0.5 2.2
Japan 37.0 31.6 1.6 1.6
UK 27.2 23.9 1.8 2.6
Germany 22.1 19.5 -1.2 0.7
France 13.7 12.2 0.3 0.9
Eurozone 76.1 70.8 0.7 1.4

All the figures are harmonised to ensure that inter-country comparisons are valid and, uniquely, the advertising expenditure data are shown in terms of local currency, US dollars and Purchasing Power Parities. The latter are calculated using conversion rates that take into account the differences in price levels between countries.

For more information on the Databook click here.

Data sourced from The Advertising Association (UK); additional content by WARC staff