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UK Adspend Growth in 2005 Decelerated to 2.1%

News, 20 March 2006


Advertising expenditure in the United Kingdom last year rose by just 2.1% - barely one third of the 2004 rise of 6%.

This and other relevant figures are published today (Monday) in the UK Advertising Association's Quarterly Survey of Advertising Expenditure, researched and compiled by WARC.

Of the media covered by the survey, the total figure excludes advertising expenditure in directories for which annual data will be available later in the year.

The internet figures are WARC estimates (web expenditure data will be published shortly by the Internet Advertising Bureau.) The figures shown in the table below exclude expenditure on advertisement production, but include agency commission.

Advertising expenditure by medium 2005
 

2005 adspend
(£ current prices)

2005 vs 2005

National newspapers (1) 1,915 -3.0%
Regional newspapers 2,994 -4.4%
Consumer magazines (2) 827 +1.0%
Business magazines 1,064 -1.6%
Total Press 6,801 -3.0%
  - of which display 3,700 -1.1%
  - of which classified 3,101 -5.1%
Television 4,097 +3.6%
Radio 521 -4.5%
Outdoor 897 +5.8%
Cinema 156 -2.6%
Direct mail 2,371 -3.9%
Internet (3) 1,131 +73.1%
  - of which display 383 +64.3%
  - of which classified (4) 748 +78.0%
Total measured adspend (5) 15,973 +2.1%

Notes: (1) Includes supplements. (2) Excludes supplements. (3) Internet figures are WARC estimates. (4) Internet classified includes the IAB 'search' category plus IAB non-recruitment classified plus WARC recruitment classified. (5) Excludes directory advertising and production expenditure, includes agency commission.

Total advertising expenditure in the United Kingdom for 2005, including directories and production costs, will be published in June in the AA's Advertising Statistics Yearbook 2006. The equivalent total for 2004, published in the 2005 edition of the Yearbook, was £18,385 million.

For further details of the AA's Quarterly Survey of Advertising Expenditure click here

Data sourced from Advertising Association (UK); additional content by WARC staff