LONDON: Britain's weekly adland enchiridion of who's hired, who's fired and whose accounts are up for grabs is about to emulate the traditional colonial voyage to India - like a stereotypical ne'er-do-well scion of England's landed gentry.
The latest in a long line of empire-builders is Campaign, part of Lord Michael Heseltine's Haymarket Group. However, it will be staffed locally and edited by Anant Rangaswami, a former vice-president of TBWA India.
Its arrival epitomizes the buzz in India's advertising market, which is growing at a rate of 20% annually, compared with about 3% in Europe.
Says Rupert Heseltine, deputy chairman and heir to the family throne: "You only have to look at what is going on in the industry - it is a boom town. People want to know what is going on in India and India wants to know what is going on in the world."
Data sourced from The Times (UK); additional content by WARC staff