Young. Mayhap gifted. And most definitely white.

That's the demographic of the UK advertising industry over the last twelve months.

The 2004 Agency Censuscompiled by the Institute of Practitioners in Advertising reveals that nearly two-thirds of industry workers are under 30 (no surprises there) while just 6% exceed two score years and ten. Ethnic minorities continue to be just that in a business where 95% of employees are white.

However, there is no gender disparity. Men and women populate the industry in roughly equal numbers.

The IPA reports the total number of staff employed by its 234 member-agencies, as at 1 September 2004, was 15,190 - the highest since 1973.

The rise is due in part to the proliferation of shops but also, say IPA executives, the economy is improving. Agencies were nurturing 550 first-year trainees in 2004, compared with 449 the previous year.

Data sourced from Brand Republic (UK); additional content by WARC staff