LONDON: The UK government wants upcoming restrictions on TV advertising of 'junk' foods to be voluntarily extended to non-broadcast media such as magazines, newspapers and billboards - failing which it may introduce legislation to impose such curbs.

Health minister Caroline Flint is urging the Committee for Advertising Practice - the industry's self-regulatory body - to put in place similar rules to those proposed by media watchdog Ofcom for TV [WARC News: 23-Feb-07].

CAP says: "The advertising industry remains committed to reviewing the non-broadcast advertising content code. There are discussions still to be had but the intention is to keep these as close as possible to the broadcast TV code."

Data sourced from; additional content by WARC staff