LONDON: The UK government wants upcoming restrictions on TV advertising of 'junk' foods to be voluntarily extended to non-broadcast media such as magazines, newspapers and billboards - failing which it may introduce legislation to impose such curbs.
Health minister Caroline Flint is urging the Committee for Advertising Practice - the industry's self-regulatory body - to put in place similar rules to those proposed by media watchdog Ofcom for TV [WARC News: 23-Feb-07].
CAP says: "The advertising industry remains committed to reviewing the non-broadcast advertising content code. There are discussions still to be had but the intention is to keep these as close as possible to the broadcast TV code."
Data sourced from MediaGuardian.co.uk; additional content by WARC staff