Haircare range Clairol has lost two senior executives, president Paula Jacoby and European marketing director Tim Perman, who have resigned amid preparations by the brand’s new owner Procter & Gamble to slash half the workforce and boost adspend.
Clairol’s British marketing activity will be overseen by P&G’s UK marketing director for beauty care Gill Whitty-Collins, while the rest of Perman's duties will be managed by Oliver Kastalio, the consumer goods giant’s marketing director for European cosmetics. A replacement for Jacoby has not yet been announced.
P&G acquired the brand last year from Bristol-Myers Squibb, at a cost of £3.4 billion (€5.5bn; $4.8bn). It intends to axe 750 jobs and raise global adspend to regain share lost to L’Oréal.
Data sourced from: BrandRepublic (UK); additional content by WARC staff