Unilever unit Lever Fabergé is seeking an agency to handle the pan-European duties for its Organics hair care brand. Billings are estimated at £10 million.
Two Unilever roster networks are vying for the account – incumbent J Walter Thompson and Lowe Lintas Paris. The review is being overseen in Paris by Organics’ European brand group manager Didier Zeloso.
The winning agency will produce ads to run across Europe, ending its current practice of using local as well as cross-border work. The company wants to revamp the brand to compete with Procter & Gamble’s Pantene, including new packaging and even new product lines.
News Source: CampaignLive (UK)