True North Communications is to allow the 300 staffers who currently work on its soon-to-depart DaimlerChrysler business to apply for jobs on the same account at BBDO Worldwide’s newly created dedicated unit PentaMark Worldwide.
BBDO won the entire $2.4 billion account last month [WAMN: 06-Nov-00], displacing True North subsidiary FCB Worldwide with which it had previously shared the business.
BBDO is expected to recruit only around one hundred people to work on the DaimlerChrysler business. Of the 300 FCB staff once deployed on the account, those who do not find work at PentaMark or elsewhere will be laid-off in February.
News source: Advertising Age - Daily Deadline