Chicago’s True North Communications has bought Genus Media in London for an undisclosed sum.
Genus, the parent of specialists MBS Media and Expert Media, will operate autonomously under the umbrella of True North’s TN Media unit.
Glenn Burton will remain Genus’ chairman. MBS has billings of around $225 million, with clients such as Deloitte & Touche and Michelin.
There are also plans to merge the media buying operations of Genus with True North’s London unit Banks Hoggins O’Shea/FCB.
News source: New York Times