After months of denying rumours, Britain’s Trinity Mirror group has confirmed it intends to sell national newspaper the Sunday People, asking price £50 million.

A sale document currently going the rounds implies that Trinity, which also publishes nationals The Mirror and Sunday Mirror, wants to sell the paper but is eager to retain the printing and distribution rights.

The move to dispose of the People coincides with the nudge upmarket of The Mirror which is to abandon its red-top masthead – long the badge of the mass-circulation downmarket tabloid press.

Among those said to be interested in acquiring the People is Express Newspapers’ publisher Richard Desmond.

STOP PRESS (13.40 GMT): According to MediaGuardian online, Trinity Mirror this morning denied the report that Sunday People has been put up for sale.

News source: BrandRepublic (UK);