Tracy Locke Partnership in Dallas has scooped the consolidated North American promotional and retail merchandising business for PepsiCo brands.

Previously responsible solely for beverage promotions, TLP has been awarded duties for the Frito-Lay group of snack brands, ousting three-year incumbent Frankel & Co in Chicago.

TLP enjoys the not inconsiderable advantage of being owned by Omnicom Group, which recently set up a new shop titled Verus to handle the consolidated ad duties bestowed by PepsiCo earlier this year [WAMN: 24-Sep-01].

The latest award reflects the client’s ‘Power of One’ scheme, whereby promotions run across PepsiCo’s portfolio of drinks and snacks brands.

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